Protecting Your Brand: Trademark Registration in Tanzania (URSB)

ByAdmin

Securing Intellectual Property

A trademark protects your unique brand identifier (logo, name, slogan) from being used by competitors. In the Tanzanian market, where counterfeiting is a constant threat, registering your trademark with the **Tanzania Registration Services Bureau (URSB)** is a vital defensive measure.

The URSB Trademark Process

  1. **Search (Essential):** Conduct a preliminary search at URSB to ensure your brand name/logo is not already registered or confusingly similar to an existing one.
  2. **Application:** File an application specifying the goods and services your trademark covers (classified by the Nice Classification system). You must prove genuine usage or intent to use the mark.
  3. **Gazetting:** Once preliminarily accepted, the trademark is published in the Tanzania Official Gazette. This allows third parties a period (typically 60 days) to lodge an opposition.
  4. **Registration:** If no valid opposition is received, URSB issues the Certificate of Registration, granting you exclusive rights for 10 years (renewable).

Registration provides legal recourse to stop unauthorized use, giving you control over your brand image and integrity.

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