Effective Photography Tips for Tanzanian Product Catalogs
Selling the Product Through Imagery
In a world increasingly dominated by e-commerce, high-quality, professional product photography is non-negotiable for both print catalogs and online stores. Poor images cheapen the product and erode customer trust.
Key Photography Principles
- **Lighting is Everything:** Use soft, even lighting to eliminate harsh shadows. Natural light from a window is often the best, simplest source for small products. Avoid direct overhead sunlight.
- **Clean Backgrounds (White Box):** Use a simple, plain background (preferably white or light grey) to ensure the product is the sole focus. A white background makes it easier to use the images across different platforms.
- **Show Scale and Context:** Photograph the product from multiple angles. For small items, include a common object (like a hand or a coin) to clearly convey its size. For items used by people, show the product *in use* (lifestyle shot).
- **High Resolution:** Ensure your camera is set to the highest resolution (DPI for print, adequate pixel dimensions for web) to guarantee crisp, non-pixelated images in your final catalog.
Consistency in lighting and background across all products creates a professional, unified catalogue.